Field Notes Dry Transfer System “________ Edition”
Tuesday 19/04/11 - 11.46AM
Field Notes bring forward their latest Dry Transfer System “________ Edition” notebook.
Spring brings a new limited FIELD NOTES COLORS edition. These new notebooks look like ordinary kraft-cover FIELD NOTES COLORS, with the notable absence of our brand name. This “________ Edition” allows you to customize your FIELD NOTES with any phrase of your choosing with the included authentic dry-transfer lettering!
Relive the golden age of graphic arts and command the power of 36-point Futura Bold using our FN-11 Dry Transfer Kit and the FN-11B Application Template (click here for template and detailed instructions). Kern and align carefully for the authentic FIELD NOTES look, or go crazy with “creativity” and make the damn thing look like a Bay City Rollers fanzine. No one can stop you.
Field Notes are available at Urban Industry HERE...
HUF Spring/Summer '11
Tuesday 19/04/11 - 11.44AM
An overview of some products from this seasons HUF Spring/Summer '11 Range.
HUF continue the Spring season with an excellent range of fresh, new products. Included within the drop is the lighter weight HUF Cotton Parka Jacket. We love the two tone panel design with the yellow and tan suiting each other perfectly and also the more subtle black colourway. Quality coated cotton outer with cotton lining and mesh pocket linings.
Also included within the drop is the HUF Pocket Crewneck, a high quality sweatshirt with some nice added features such as the 2 side pockets and striping on the sleeve. Carrying on with HUF's attention to design and construction comes the excellent, HUF 84 Circle Zip Hoody. Heavy weight, marl cotton fabric with a full zip. (shown above with the HUF Pocket Sweatshirts)
The complete HUF Spring/Summer '11 is now available HERE...
HUF first opened its doors in August 2002 with the best brands footwear, streetwear and skateboarding had to offer, all under one roof; The roof however was tiny. Even owner Keith Hufnagel didn't have the foresight to imagine how well received his visions would be on an offbeat block of Sutter Street just above the Tenderloin district.
HUF quickly grew to be known as San Francisco's premier purveyor of hard to come by goods. Since its Bay Area debut, HUF has opened a new door each year. Each expansion has allowed an opportunity for Hufnagel to bring more of what the NYC native loves to his permamnent home of SF. A professional skateboarder since 1992, Keith has a unique view and ability to blend his inspiration from the cultures that surround him.
A Conversation with Bobby Hundreds...
Tuesday 12/04/11 - 04.43PM
A short interview with The Hundreds head honcho, Bobby Hundreds.
Bobby Hundreds is the Co-Founder and Creative Director of Los Angeles-based lifestyle brand The Hundreds. Bobby grew up in Southern California’s skate, snow and punk scenes, and attributes much of The Hundreds’ story and success to his background in these subcultures. His initial launch into the action sports world was a stint at Transworld Media, where he was part of the original team that put together the now-defunct Stance Magazine. The Hundreds is stocked through countless retailers internationally, including its four flagship locations in Los Angeles, San Francisco, New York and Santa Monica.
The Hundreds growth… is both organic and deliberate. We follow the heart of the brand, we listen very closely to it’s needs and sensibilities, as if it were a child’s future. To some, we’re too conservative and perhaps overly protective, but the idea is long-term growth instead of overnight blowout. You want your daughter to go to college and build a career, right? You don’t want to throw some clear heels on her and twirl her on the pole.
But our growth is all very strategic and driven by a logical trajectory. That, and the unbending adoration of teenage boys around the world.
California culture is like none other because… it’s every culture. The diversity across ethnic demographics, socioeconomics, sexuality, politics and religion all funnel into a spectrum of captivating subcultures. This is the birthplace of skateboarding, streetwear and we have our own interpretation of hip-hop and punk. It’s hard to grow up here and not be open-minded and exposed to cultural inspiration. Plus, California girls… dude… must be something in the avocados.
The business side of The Hundreds… is far undervalued and under-appreciated. That’s primarily Ben’s territory, and it’s arguably the hulking vehicle of our success. The media and public are drawn to the brand for the creative facet, but what allows that to exist is a smart business mind and diligent work ethic. Of course, it’s much “cooler” in kids’ eyes to talk about a crazy snap-back cap with a purple propeller on it over a calculated approach to distribution, so it’s often ignored. But if you want to succeed in this game, it takes more than just rad art, branding and a logo that gets you hassled at airport security. It’s so easy to make noise, but try writing a symphony.
Over the past few years, retail has become… a focus of The Hundreds. Yes, our own flagship stores are important because they are a pure, unfiltered presentation of the brand. It’s like being able to go watch your favorite band play at a concert versus listening to a DJ play it in a club or on the radio or in a YouTube remix with a Rebecca Black hook. It’s the experience and a true representation of The Hundreds lifestyle. It all goes back to reinforcing our brand.
Running an increasing large operation while trying to be a family man… is a formidable task. I haven’t figured it out yet, but I’m working towards it. I try to make a clear distinction between work and life, but that’s complicated when they feed off each other. The Hundreds is structured as a personally-themed project. We are the world’s first social merchandising company, meaning that the people are the brand, not the product. Simply put, it’s not business, it’s personal.
Owning a camera… is so stereotypical of me, but I swear it’s not just because I’m Asian. I took an interest in photography when I was 14. My dad had an old film camera lying around and my friend Zach (Cordner) was already an avid photographer at the time. Zach encouraged me to bring it out and taught me how to shoot our friends when we’d go out skating or snowboarding, to live local punk shows, or whatever trouble we got into as kids. I still don’t really consider myself a photographer but I’ve had my camera with me almost every day for the past 2 decades of my life. I’ve never taken a class, I know I’ve completely bastardized all rules of lighting and composition, but that’s okay – at this point it’s my own unique retarded style. It’s also nice to have documented all these incredible moments in my life, both personal milestones and cultural happenings. Who else has photos of themselves getting pepper sprayed by cops in riot gear after a Descendents show?
It’s very cool to see so many young people obsessed with photography nowadays, whether its because of Tumblr or the accessibility of digital SLRs and Photoshop. It was really uncommon to be a photographer when I was growing up, I knew the 10 or 11 kids in my town who were into it and we all pushed each other. It was an expensive habit, the cost of film and developing, and the learning curve was painstaking but I’ve always said that one of the most rewarding hobbies you can take on is photography because it heightens your perspective of your environment and everyday life. Another rewarding hobby is BEING AWESOME. I’ve been doing it since I was 8.
Reaching out to our clientele… is the crux of our brand. The Hundreds was imagined as a response to the closed-off nature of traditional Japanese-inspired streetwear brands. We wanted to break that exclusive mentality wide-open and share this fascinating culture with anyone willing to participate. As I mentioned before, The Hundreds is the world’s first social merchandising company, in that the customer is ultimately buying a substantive story, a perspective, a relationship with the people behind the brand. It really doesn’t matter what we make because the product is just a conduit for this relationship. Ben and I have never considered ourselves above our customer because at the end of the day we are still fans just like anyone else. Maybe that doesn’t make us the coolest company out there, because we’ve positioned ourselves as regular, accessible figures, not some cool guys. But it’s the most fulfilling and rewarding position to be in. You die with 10,000 cool points, I die with 10,000 friends.
The Hundreds Santa Monica… is our proudest feat to date and a culmination of our brand to this point. I guess it’s the kickoff of the next chapter for The Hundreds, a rebirth – that’s the explanation for all the post-apocalyptic themes in the lead-up videos. We’ve been looking to open a second location in Los Angeles for a couple years. L.A.’s a funny retail platform, especially for a brand and business like ours, but we knew we wanted to plant on the West side of the city. This space presented itself and voila. You can see the ocean from the storefront and Kim Basinger stopped by the shop yesterday. How can you beat that?
Photography: Natalia Brutalia
New Balance 1500 - Made In England.
Tuesday 12/04/11 - 04.22PM
Spring/Summer '11 New Balance 1500 drops...
The flagship running shoe series started life with the 1300 and 1400 styles in the early 80s running boom. The New Balance 1500 was introduced in 1989 and became the first $150 NB shoe. Three years in design, the 1500 was the running shoe of the year.
The New Balance 1500 Shoes in fresh Red-Black and Blue-Grey colourways for Spring-Summer 2011 have just dropped. The classic running shoe from the New Balance camp is made in the Flimby, UK factory and packs a lot of heritage from the 1980's. Premium Mesh, Suede and leather uppers with New Balance Encap Sole Unit.
Generic Surplus Borstal Mesh Shoes
Tuesday 12/04/11 - 04.22PM
Take a closer look at the new mesh version of the Generic Surplus Borstal Shoes..
The Generic Surplus Borstal Shoe gets a lightweight mesh makeover for Summer 2011, featuring a plimsoll inspired silhouette with clean lines and minimal branding. The low tops come with a mesh fabric and are the perfect ‘go-to’ summer shoe from Generic Surplus.
Available now at URBAN INDUSTRY STORE...
Undefeated Spring/ Summer 11 collection
Tuesday 12/04/11 - 04.22PM
Fresh new SS11 drops from UNDFTD.
Undefeated brings the heat to Urban Industry with their Spring/Summer drops. We've had a nice compliment of baseball caps, t-shirts, hoodies and crews in the past few days and already we're seeing 'em start to fly out. Stand out items include the Undefeated Script Ballcap which takes the snap back trend one step further by switching it up for an adjustable leather stap. Building further on the strong UNDFTD sports heritage is the Undefeated Stencil Basketball T-Shirt.